May 5, 2022 – Walgreens today announced three key executive leadership positions: Linh Peters, senior vice president and chief marketing officer; Luke Rauch, senior vice president and chief merchandising officer; Bala Visalatha, senior vice president and chief product officer. These leaders will begin their new roles in May.
- Linh Peters
As the chief marketing officer, Peters will oversee the vision, strategic direction and performance of Walgreens marketing activities, including marketing collaboration, brand design, brand positioning and marketing plan execution.
Linh is a modern marketing leader whose foundation in loyalty provides her both a strong data orientation and an ability to build brands based on a deep understanding of consumer needs.
Most recently, Peters was global chief marketing officer at Calvin Klein. She brings over 20 years of experience with some of the world’s biggest consumer brands such as Starbucks, Target and Ulta Beauty, with deep experience in building effective consumer engagement and loyalty on a global scale.
- Luke Rauch
Luke Rauch will assume the chief merchandising officer role to be responsible for the vision, leadership, strategic direction and performance of all Walgreens merchandising activities.
Throughout his career, Rauch has gained a reputation as a highly strategic leader who consistently delivers results with the customer in mind.
Rauch most recently served as chief of staff to Roz Brewer, CEO, vice president of Walgreens Boots Alliance. Prior to that, he was group vice president, owned brands and customer experience for Walgreens. In this role, Rauch led the owned brands strategy in the US and was instrumental in defining Walgreens retail customer experience. Rauch’s previous Walgreens leadership roles include vice president, commercial strategy and senior director, insights. Prior to joining Walgreens, Rauch worked for Deloitte Consulting in its strategy practice.
- Bala Visalatha
Bala Visalatha is joining Walgreens in a newly created role of chief product officer, where he will lead the execution of Walgreens customer product strategy and development, along with user experience. In this role, Bala will look across product lines and functions to ensure all product solutions are aligned to the customer strategy. Bala’s organization will work cross-functionally, rooted in research, analysis and an in-depth knowledge of the entire customer product lifecycle within the portfolio.
With extensive expertise in retail, product management, loyalty programs, digital and omnichannel strategies, Bala is a proven leader with a deep understanding of customers.
Most recently, Bala was vice president of eCommerce at Walmart U.S., where he was instrumental in launching the new Walmart app and website, creating a unified omnichannel experience for customers. Bala brings more than 15 years of experience in leading and building products to drive transformation with some of the world’s largest consumer brands like Walmart, Sam’s Club, and American Express.