December 7, 2023- In today’s marketplace, the email Inbox has become a coveted place for marketers to try and pique the interest of supply chain leaders.
According to Templafy, 86% of professionals named email as their preferred means of business communication and email ranked as the third most influential source of information for B2B audiences – topped only by colleague recommendations and industry-specific influencers.
In the same blog, Templafy revealed that the average office worker receives around 121 emails every workday. Indeed, to truly grab the attention of supply chain leaders, healthcare marketers will need to find a way to stand out.
One powerful digital marketing tool is a well-regarded newsletter. These are much more personalized – and informative – than a marketing email. Newsletters are useful tools to educate and inform readers, all while building an audience that will come to depend on the platform for news, insights and tips on how to do their job better.
However, newsletters need compelling content and repetition in order to gain the trust of healthcare supply chain leaders. It can take months, or even years, to build that kind of value for today’s readership. That’s why partnering with a trusted industry newsletter is a good strategy for brands looking to get in front of, and stay in front of, their targeted audience.