September 15, 2023- In the healthcare supply chain industry, a successful marketing campaign can include a variety of techniques and strategies. The world of marketing is dynamic and always changing, and there isn’t a “one size fits all” way that works to promote all brands.
It can be helpful when first developing a brand’s marketing strategy to have a framework, or outline, of what a brand hopes to accomplish through marketing efforts. This allows a brand to stay on track and successfully market its product or service.
One example of a framework that can guide marketing efforts is the four “Ps” or a “marketing mix.” A marketing mix is the different campaign strategies that a brand employs to market their product or service. The “marketing mix,” or the four “Ps” include product, price, place, and promotion. Strategies can include social media marketing, email campaigns, print marketing, and much more.