April 22, 2021 – Rep-Lite has released a new case study on its innovative partnership with Invuity, Inc. for the company’s PhotonBlade.
PhotonBlade is a premier, state-of-the-art electrosurgical device with illumination that delivers flawlessly precise energy with low thermal spread. PhotonBlade consistently works in favor of physicians and its patients.
Still, the issue at hand stemmed from a lack of sales resources and its territory coverage, competitive threats, and crowded space, not to mention the need for sales representatives in the room with surgeons, Rep-Lite says.
By discovering the importance that sales representatives played in fulfilling the surgeons’ needs, Rep-Lite managed to successfully bridge the gap between the two, bringing a spotlight to the advanced electrosurgical device.
By inserting 20 Rep-Lite territory associates in strategic geographies within 30 days, territory sales jumped over 70% in the first quarter, elevating recurring revenue business by 40% in a single quarter, according to the company.