December 16, 2021 – Quidel Corporation has executed a multi-year partnership agreement with the Chicago Blackhawks to sponsor team promotions and community services.
In the first year of the partnership agreement, the Blackhawks will work with Quidel to provide QuickVue At-Home OTC COVID-19 Tests free-of-charge to multiple Chicago Blackhawks Foundation community partners.
In addition to the community health initiative that is the bedrock of Quidel’s partnership with the Blackhawks, Quidel’s sponsorship agreement with the Blackhawks includes in-arena and practice facility marketing assets as well as sponsorship of an “Instant Analysis” feature during games.
The QuickVue At-Home OTC COVID-19 Test allows individuals to easily perform the test themselves without a doctor’s prescription and get results in 10 minutes from nasal swab samples. The QuickVue At-Home OTC COVID-19 Test shows excellent performance, with positive results agreeing with PCR 83.5% of the time, and negative results agreeing 99.2% of the time, delivering confidence to individuals running the test and helping to prevent asymptomatic virus spread, the company says.
“Quidel’s partnership with the Chicago Blackhawks grew out of our commitment to expand equitable access to healthcare and our shared dedication to service, especially in this time of great need,” said Douglas Bryant, President and CEO of Quidel. “We look forward to working with the Blackhawks, Fifth Third Arena, and the Chicago Blackhawks Foundation on initiatives that address current community health needs in ways that can create a positive impact. We believe our QuickVue At-Home rapid antigen tests will be particularly effective in this regard.”