August 26, 2021 – It is no secret that the pandemic has altered the way businesses operate and highlighted people’s ability to adapt to change. A Scanova blog recently explored QR code statistics and their rise in popularity. Should sales reps and marketing teams be using QR codes to make business relations easier?
Some insights from the report:
Everyone knows how to use them
- QR codes have emerged as a permanent tech fixture from the coronavirus pandemic. “In the US alone, an estimated 11 million households were forecast to have scanned a QR code in 2020.”
They are influencing change in business operations
- “Contactless commerce is expected to pick up at a rigorous pace. As per a report by Gartner, 80% of the order, checkout, and payment services will become contactless by 2024.”
QR codes can be used to…
- Engage target audience with promotions
- Provide detailed information about a person, place, or object
- Make learning more interactive
- Get customers to take an action