December 13, 2023- UnitedHealth Group created the Optum brand in 2011 by merging its existing pharmacy and care delivery services into a single brand, comprising of OptumHealth, OptumInsight and OptumRx. The commercial healthcare provider (CHP) has business interests in technology and related services, pharmacy care services and various direct healthcare services. In 2019, Optum’s revenues surpassed $100 billion.
Focusing on data and analytics, pharmacy care services, population health, healthcare delivery and healthcare operations, Optum serves employers, government agencies, health plans, life science companies, care providers and individuals and families.
How did it grow its brand awareness among its target audience of health system buyers and bellwethers? Its content marketing through different distribution channels including digital, print and other media helped promote its partnerships with healthcare stakeholders.