October 29, 2021 – The New York Jets football team has announced a multi-year partnership with Quidel (San Diego, CA), creator of the QuickVue At-Home OTC Covid-19 Test. In its first NFL team partnership, Quidel becomes an official diagnostics partner of the New York Jets.
Through the partnership, 10,000 at-home Covid-19 tests will be donated to underserved communities in the state.
As an official diagnostics partner, Quidel will receive significant brand exposure on the Jets press conference backdrop. The partnership will also include stadium signage and activations at MetLife Stadium during Jets home games, which will aim to build awareness of the Quidel brand and emphasize the importance of Covid-19 testing.
For one home game each season, beginning with the Jets vs. Cincinnati game on October 31, Quidel will serve as the Week of Game Presenting Sponsor. The partnership will provide Jets fans with the opportunity to learn more about the significance of at-home Covid-19 testing through the informative FIZZ Covid Cruiser, located on Jets Island at MetLife Stadium.
In addition, the message of easy and accessible at-home Covid-19 testing and the importance of it to all communities will be furthered and communicated through Jets radio, television and digital programming.