July 27, 2022 – A new three-year initiative by the American Heart Association® aims to eliminate rural health disparities by helping hospitals and clinicians provide high-quality, consistent, timely and appropriate evidence-based care.
People who live in rural communities live an average of three years fewer than urban counterparts and have a 40% higher likelihood of developing heart disease (14.2%) compared with their counterparts in small metropolitan (11.2%) and urban (9.9%) areas, a gap that has grown over the past decade. Additionally, rural communities face a critical shortage of health care professionals, including public health workers, which negatively impacts care. This leaves many people vulnerable to increased morbidity and mortality that could be prevented with appropriate identification and treatment.
The American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, is launching its Rural Health Care Outcomes Accelerator to provide up to 700 rural hospitals with no-cost access to Get With The Guidelines® quality programs for coronary artery disease, heart failure and stroke. In addition, the American Heart Association will launch a rural recognition program for these hospitals to assist in communicating their commitment to care excellence with the communities they serve.
The Association will convene rural clinical experts and leaders over three years to develop and publish rural quality and outcomes research. Participating hospitals also will have access to professional education, an online rural community network that encourages peer-to-peer connection and provides resources to support model practice sharing, and collaborative innovation.
Addressing the unique health needs of people in rural America is critical to achieving the American Heart Association’s 2030 impact goal for equitably increasing healthy life expectancy nationwide. Innovative approaches like this are key to improving rural health across the nation.