June 24, 2021 – Midmark Corp. (Dayton, OH) announced Brian Vierra has been promoted to senior director, medical sales. In this leadership position, Vierra will execute go-to-market strategies through the continuous development of the Midmark sales team, channel partners and best practices to grow medical sales.
Vierra has been with Midmark for 16 years, in roles in the medical business unit as a sales representative for the Pittsburgh territory, sales director for three different regions, and most recently as director for medical sales.
Vierra has also been a key contributor to various largescale projects, including the launch of the company’s strategic sales methodology, sales process development, sales training and onboarding program, salesforce modernization and other key initiatives, the company says.