May 17, 2021 – Procell, a division of Duracell, has officially partnered with MedPro Associates to serve as its nationwide salesforce in both the acute and non-acute markets.
Procell helps professional end users drive the profitability of their businesses by minimizing costly battery replacements. Through intensive device testing in labs and real world experience with OEM partners, Procell has dramatically extended alkaline battery life and cut replacement costs by engineering device specific industrial alkaline batteries with unique power profiles.
Offering national coverage across the continuum of care, MedPro’s Team of sales professionals will enable Procell to make major gains in both brand awareness and market share.
As Procell Medical Director Alex Corral states, “We are confident that MedPro’s nationwide sales team will be a game changer for Procell’s strategic expansion into healthcare markets. We are thrilled to be able to leverage MedPro’s experience, Knowledge and strong relationships in the medical industry.
Terms of the partnership were not disclosed.