October 22, 2024- Medela announced the launch of the Easy Pour Breast Milk Storage Bags. Based on customer needs research, this new product is designed to support breastfeeding mothers by offering an improved and convenient solution for storing expressed breast milk. The Easy Pour Breast Milk Storage Bags are an update of Medela’s previous model. Developed based on extensive customer insights and considering their critical needs for effective milk storage, the new bags offer a range of features to make the breastfeeding journey smoother and more efficient for mothers. Features include easy pour in & out, better breast milk protection, sanitized and ready to use bags, and sustainable, recyclable bags.