January 31, 2024- Reliable leadership within the marketing of med/surg products is a must have in today’s dynamic industry. Brands must have a marketing strategy they can count on to promote their brand, and implementing that takes strong, trustworthy teams.
In order to get noticed by supply chain executives and to set your brand apart, team members must practice and display leadership skills when conducting marketing efforts. Marketing leadership plays an important role in the strategy of attracting new and existing customers.
Leadership as defined by Harvard Business Review, is “the accomplishment of a goal through the direction of human assistants, a great leader is one who can do so day after day, and year after year, in a wide variety of circumstances.”
Leadership is a universal business skill and should be practiced not just by the C-Suite and managers, but by all employees within a company. Marketing teams especially can benefit from the critical leadership skills of taking initiative, compelling team action, strong communication, and task delegation.