November 2, 2021 – Crossfit, known for its high intensity group workouts, recently announced the launch of Crossfit Precision Care. According to Crossfit, the program combines genomic medicine, biomarker testing, biometric tracking, and the personal goals of each patient to develop a holistic health plan.
“Unlike traditional medicine, we recognize each patient is unique, and your health plan should be as well,” the company said on its website. Crossfit CEO Eric Roza told TIME Magazine that the subscription-based telemedicine program is meant to replace traditional primary care, offering clients access to both a physician and a health coach who can help patients draft and follow personalized plans in pursuit of their fitness, nutrition and overall health goals.
According to the company, clients can select a plan that fits their lifestyle. Then, they’ll complete testing that includes an intake questionnaire, bloodwork, genetic biomarkers, wearable data, and more.
Once the testing is complete, clients will be able to review their health plan by receiving personalized recommendations on diet, movement, recovery, and more, all tailored to your biomarkers and goals. Then, they’ll be able to receive ongoing care by meeting with a health coach and doctor to track progress.
As of press time, Crossfit was directing those interested to sign up on a waiting list on its website.