April 24, 2024- BayCare has named Jennifer McVan as its vice president of physician affairs, effective April 15. McVan has more than 25 years of experience as a leader, overseeing high-performing teams that advance organizational goals through strategic partnerships, corporate communications, public relations and targeted events.
Most recently, McVan served as the senior director of Marketing, Communications (MarComm), Media and Partnerships at Tampa General Hospital (TGH), where she spearheaded physician campaigns. Prior to TGH, she served as executive director of Strategic Communications and Partnerships for AdventHealth. Her work there included playing a critical role in the organization’s national rebrand from Florida Hospital to AdventHealth and showcasing physicians in community health events.
Before joining the health care industry, McVan was a five-time Emmy Award-winning journalist who served as an executive producer/newsroom manager at ABC Action News/WFTS-TV for more than a decade. She also held positions at Nielsen Media Research, WESH-TV News/NBC and ESPN.