Abbott expands its Pure Bliss™ line of infant formulas

August 28, 2024- Abbott announced the expansion of its Pure Bliss by Similac® line of organic, and European-made infant formulas that give parents a variety of products to meet specific formula preferences. Pure Bliss by Similac Organic infant formula is a nutritionally complete, USDA-certified organic formula that is easy to digest. This formula, available in powder, and 32-fluid ounce and 2-fluid ounce options, is the only USDA-certified organic liquid formula available in U.S. retail stores for added feeding convenience. Pure Bliss by Similac offers specific sourcing of ingredients – whether certified organic ingredients or exclusively sourced milk from Ireland. These formulas are backed by Abbott’s near century of providing high-quality, complete infant nutrition inspired by breast milk.   

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